Global advertising revenue will grow 7.8% in 2024 to nearly $990 billion, excluding U.S. political advertising, media investment group GroupM said in a new forecast significantly raising expectations from a previous estimate of 5.3%.
The revision puts the global ad industry on track to surpass $1 trillion in revenue in 2025, one year earlier than expected, by increasing 6.8% next year to $1.1 trillion, the forecast said.
Source: WSJ
