Retailers such as grocers and department stores are driving the uptake of digital payments in East Africa, with buyers preferring to pay online instead of using physical debit or credit cards, according to payments provider Pesapal Ltd.
The typical e-commerce basket is about 5,242 Kenyan shillings ($36), while a basket settled using a point-of-sale terminal averages 5,117 shillings, according to Agosta Liko, founder and group chief executive officer of Nairobi-based Pesapal.
The company forecasts East African e-commerce basket values will increase by as much as 18% in the next two years. “It will be driven by growing acceptance among customers and by retailers diversifying to digital products,” Liko said in response to emailed questions.
Source: Business Insider
